Trailer Production: assessment

For this Project-Based Learning (PBL), the assessment and evaluation is on-going. Earlier assessments regarding the Literature Study may well have been completed by the time the Book Trailer is the work focus, or the two may coincide. As the Production Team groups or individuals apply their understandings of the story to the medium of trailers, the story board will be the first demonstration of their learning. Earlier lessons about story boarding may incorporate some assessment for learning (diagnostics), but individual story boards from the book can serve as assessment as learning (formative). As such the first row of the rubric can be used for evaluation of the story board and be a reference for a teacher-student conference. This will give each individual an opportunity to refine their thinking and contribute to the group as a whole, for a final decision of the group story board for the trailer production. The mark for the individual story boards could be used for the Writing strand, but can well be used for the Media strand, along with the following marks.

Having learned about the Elements of Effective Trailers by viewing and deconstructing examples during the class lesson, each group member can be asked to explain the effectiveness of the elements of their group’s produced trailer. Question prompts like the following will give each student an opportunity to explain the effectiveness. “How does your trailer target a specific or wider audience? What is the target audience?”, “How do the audio and visual elements express a mood? In what ways do they match?”, “What about your trailer persuades other to read the book?”.